We are a Full Service Digital Technologies and Communications Agency


Setting the scene

Translink is the brand name of the integrated public transport operation of Citybus, Northern Ireland Railways, and Ulsterbus. Over 81 million passenger journeys are made on Translink services each year. After an extensive tender process, the i3 team was engaged to carry out a complete rebuild of the website, which had become highly confusing. The team was brought in to redesign the website and deploy it on a robust, highly scalable content and information management platform.

What we did

We enhanced the site user experience using a structured information architecture, segmentation of content and definition of user journeys. We also profiled key information including timetables, journey planning and travel updates. We customised the EPiServer content management system to manage a range of simple and custom content types including timetables fed from a third-party system. We brought in new content types, including news items, articles, competitions and special offers. Using the new platform, Translink now can manage workflows, audits, versions, distributed content, files and tasks. Their marketing team can easily create new marketing initiatives and promote them throughout the site using text, images and Flash. Using Episerver’s Composer, content editors can manipulate and personalise page templates and add new web modules. And further phases of work are now underway!

The Result

The new Translink website has delivered substantial improvements to user experience and higher conversion of content, while use of priority content such as timetable information has increased by more than 200%. Additional functionality such as maps, related timetables & content, send-to-a-friend, and social bookmarking have all contributed to a more effective solution.

Awards: Translink.co.uk won best Public Sector website at the EPiServer Partner awards in November 2010.

Our responsibilities

User Experience Analysis, Information Architecture, Usability Engineering, Visual Design, Templates, Web Development, EpiServer CMS Implementation, Custom Build, Integration with Third-Party Applications, Support & Maintenance.




An award-winning and functional website for the Northern Ireland transportation network