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Safefood.eu measure up online with i3

Date: 17.02.2012

i3 were appointed as the Digital Partner for safefood to develop the Safefood.eu website – a portal to assist in the delivery of key messages of food hygiene, food safety and nutrition through the development of targeted public awareness and educational campaigns.

The strategic partnership sees i3, one of Ireland’s largest communications and technologies agencies, employing its unrivalled and renowned expertise in Kentico CMS. After careful consideration the team at Safefood.eu found that the Kentico CMS platform best suited their specific online marketing and communication needs. i3 are a Gold certified Kentico partner and rank number 1 in Ireland and number 2 in the UK.

i3 have worked in partnership with the team at safefood.eu to ensure the user enjoys a rich and engaging online experience which best showcases the key consumer messages and campaigns such as ‘Stop the Spread’ & ‘Weigh2live’ to their full marketing potential.

The new platform delivers a combination of static information and dynamic content and imagery showcasing Safefood’s wide range of work, and provides the organisation’s departments with the ability to enhance public engagement, making its work more accessible to all sections of the community.

This has been an enjoyable project to work on and the team here at i3 look forward to trying out safefood’s pancake recipe very soon – yum yum!


About our client

safe
food is a North-South body, responsible for the promotion of food safety on the island of Ireland. It was established in 1999 under the terms of the British-Irish Agreement Act 1999 and the North-South Co-operation (Implementation Bodies) Northern Ireland Order 1999.

safefood is responsible for promoting the organisation’s key messages of food hygiene, food safety and nutrition through the development of targeted public awareness and educational campaigns. The aim of these campaigns is to raise awareness of important public health issues and to encourage changes in consumer behaviour.


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